Hygiene, Ek Train Katha
The project aims to enhance the passenger experience in a typical train journey in India. The proposed intervention will help the users to be conscious of their hygiene and sanitation practices while traveling in trains.
In collaboration with Niveda Sah and Kanishk Nema
Timeline: 01 Week
When was the last time you had a good experience on a train journey?
How often do you travel by train?
What are your frustrations regarding train journeys?
Have you ever had a bad experience during a train journey?
How do you think it can be made better?
User Interview Questions
The above images are from Yelahanka New Town Railway Station, Bangalore - India.
As per the request from interviewees, images and direct responses from the interview shall remain undisclosed. To know more about the interview responses, don't hesitate to get in touch with me at ayushishah18@gmail.com.
We want to extend a big thank you to Rajat Iyengar for helping us translate the interviews into English.
Persona
Design Principles and How, Might, and We’s
Customer Journey Map
All play and some experiments.
We have tried experimenting with the traditional method of using a Customer Journey Map. At each point of the journey, the researcher can mark the touchpoints, thoughts, and opportunity areas.
Moreover, the map allows the researchers to identify various emotions at each stage. They can place the emotion (sticks) that best describe the frame. Mapping the users' emotions will help the researchers capture richer and deeper insights.
Emotions at each point of the journey are often left undiscovered in a typical journey map. Mapping the users' emotions will help the researchers capture richer and deeper insights.
Mapping the understanding
Ideations
Initial Idea
Bizarro World
Storyboard
Branding and Wireframes
Our design aims to give the user a good experience and promote public awareness of hygiene and sanitation practices. We use a reward points system as positive reinforcement.
How does it work?
Console: The console in the center of the cabin, making it accessible to all passengers. It shows a video focusing on increasing public awareness of hygiene and sanitation. It also manages a reward system that incentivizes passengers to keep their spaces clean.
Camera: The camera takes a picture of the user’s seat, and the system compares it with images of clean berths to calculate the points passengers have received.
Hygiene Kit: It provides users with necessary items they might use during the train journey.
Palette and Moodboard
Mascot Iterations
Testing - Wizard of Oz
Feedback
Critical Concerns:
The users may feel uncomfortable as they are under constant surveillance.
Some people like to travel by train because of its laid-back nature, and adding certain AI elements makes it more impersonal.
Risk of vandalization and theft.